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About The TeamThe true success of any marketing program lies in the expertise of those designing and implementing the strategies. Rodheim Marketing Group is unrivaled in its talented team of senior-level, highly experienced communications professionals, representing a wide range of expertise and a diverse compilation of skills and specialties.
As president of one of Orange County's most established marketing agencies, Ralph leads the organization's business development and client service segments. Recognized as a highly effective business and community leader, his entire career has been dedicated to positioning local, regional, national, and international businesses so that they achieve their marketing objectives. In recognition of his active support and dedication to Orange County and maintaining a vibrant business community, he was recently named "Newport Beach Citizen of the Year" as well as "Man of the Year" by the Association for Corporate Growth. His extensive experience includes successfully promoting some of the largest companies and organizations in the world in a variety of areas including professional services, M&A, finance, insurance, hospitality, medical, real estate, retail, sports marketing and tourism.
Dianne Seeber brings to Rodheim Marketing the high-level corporate know-how attained from years of developing results-driven strategies at high-profile national companies, including Lehman Brothers, ACC Capital Holdings, Washington Mutual and Lincoln National Corporation. Dianne’s documented corporate successes include award-winning programs in strategic communications, issues management, crisis communications, media relations, investor relations, public relations, employee communications, event planning, multi-media production, corporate identity and graphic design. In these capacities, she was ranked among the top two percent of executives in terms of contribution, leadership and potential, ranked first in customer service and support, and scored in the highest tier for quality of work.
genevieve@rodheim-marketing.com Genevieve is a seasoned public relations professional and a veteran journalist with more than 20 years of print and broadcast experience who specializes in real estate, business, tourism and all aspects of the building industry from entitlement to build-out and beyond. She handles media strategy and relations, issues management, community outreach and issues management, along with writing, presentations and video production. Genevieve's media credentials include Cable News Network (CNN), KUSA-TV in Denver, The International Herald Tribune and several daily newspapers. Before becoming a journalist, she worked at The White House, briefing Congress on energy and environmental initiatives. Genevieve graduated Magna Cum Laude from Duke University with a degree in public policy and communications. She has handled public relations programs and projects for The Irvine Company, Lennar Corp., LNR Property Corporation, Makar Properties, Wood Partners LLC, Fieldstone Communities Inc., Argent Mortgage Company, Sukut Construction, Starfield Sycamore Investors, The Robert Mayer Corporation, The Oceanfront Properties, the Hilton Waterfront Beach Resort and the Huntington Beach Conference and Visitors Bureau.
(714)557-5100 x16 Colby Poppleton serves as the Account Coordinator at Rodheim Marketing Group. Colby Manages the coordination of all accounts and works directly with a broad range of clients to achieve their proposed marketing goals. In addition, she assists in designing customized, results-oriented marketing packages that increse brand awareness and reach target markets. This includes overseeing collateral development and website production. Also, she has experience with public relations and handling media strategy.
Ned Madden provides branding services, public relations, media relations, website content strategy as well as the development, design, production, packaging and marketing of client stories and ideas. Ned has an extensive background as a consultant, Internet entrepreneur, writer, editor, journalist, publicist and investment advisor. He provides such services as new business development, capital formation, investor relations, client special events promotion, article writing, technical writing, video news releases, satellite media tours and online promotions. His previous healthcare industry clients include Children's Hospital of Orange County (CHOC) and the CHOC Physicians Network, Inc., Edwards CVS Division of Baxter International, and Providence Speech & Hearing Center. He has written extensively on Web 2.0 and Social Media issues for E-Commerce Times, TechNewsWorld and CRM Buyer. Ned is a two-term past president of the Orange Coast Venture Group. He has a degree in Journalism from Kent State University.
Charles Pavia is a multidimensional leader. He is known for blending strategic and creative thinking with financial and analytic skills. Charles develops breakout, game changing strategies and products that increase profits, build enterprise value and create category leadership. He is skilled at developing company-market alignment, understanding customer requirements and identifying new, emerging market trends. This market knowledge allows him to connect a company’s marketing programs to its business strategy and financial objectives. His ability to create and execute comprehensive marketing plans and launch programs has effectively commercialized new products, ideas and concepts and propelled three companies into category leadership in their respective industries. He is knowledgeable about the Renewable Energy marketplace having served as the Director of Marketing at the Trojan Battery Company for ten years. During this time at Trojan the company grew at a compound annual growth rate of 9% - reaching a revenue base of $150 million. He has written two market studies regarding the Solar/PV and Wind Turbine markets and is familiar with grid-tie and off-grid applications as well as the various mathematical approaches used to size systems. His 2007 global study was used as a blueprint to help his client re-launch its marketing efforts and recapture lost market share. In conducting the study he contacted over 100 industry sources ranging from international agencies, industry thought leaders and government. He understands and maintains contacts in the various channels of distribution: manufacturers, distributors, integrators and installers. Charles holds an MBA from the University of Southern California and a BS in Marketing from California State Polytechnic University in Pomona.
Mary McGeachy, based in Southern California as well as New York, is an international communications executive with a creative, successful approach to media and press relations. Experienced on both sides of many industries including magazine publishing, retail, hospitality, and radio/television, she has solid contacts with local, national and international media. Prior to joining RMG, Mary created the bi-coastal public relations unit for DJG Marketing, a magazine consulting firm managing high-profile clients including Motor Trend, Guideposts, Natural History and others. Mary has held major communications positions: VP/Communications for the Magazine Publishers of America in New York; VP/ Communications, Burson-Marsteller (corporate clients included The Rockefeller Group, ITT Hartford, US Postal Service, and Bausch & Lomb); VP/National Media, Kmart Corporation; Director of Public Relations for BusinessWeek; and Director of Public Relations for San Francisco's Intercontinental Mark Hopkins Hotel. Early in her career, she worked on television talk shows and was a movie critic for NBC Radio.
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